Wooden Spoon CEO Sarah Webb hailed the power of rugby, after seeing the positive impact the British & Irish Lions have made during the 2025 Tour of Australia.
Wooden Spoon are an Official Charity Partner of the Lions, and are dedicated to making a meaningful impact off the pitch as the Children’s Charity of Rugby.
Webb has spent the Tour representing the charity, engaging with the rugby community and highlighting the power of sport to transform lives across fan zones and clubhouses.
“It’s been a privilege to work alongside the British and Irish Lions and our fellow partner charities whilst on the Tour,” said Webb.
“I have seen first-hand the power of the rugby community travelling across the world - the four countries that we work within uniting to support one goal.
“It has been a pleasure to spread the word of Wooden Spoon and have numerous conversations with people who are aware of our work in their communities and are keen to support further.
“As always, it is the people and community that make the difference and continue to help us deliver our mission.”
Webb has spent the past fortnight connecting with people who know and support Wooden Spoon’s mission.
Her schedule has included attending the Captains’ Run on 18th July and soaking up the electric atmosphere at the Lions Den and the first Test match in Brisbane on the 19th.
She was also at the First Nations and Pasifika XV v Lions match on the 22nd and supported at the Gullivers Travel Wooden Spoon rugby match at Melbourne RFC on the 25th before heading to the MCG for the second Test.
Despite all the on-pitch highlights, Webb pointed to a moment off the field as her favourite moment on Tour.
A visit to Sargood on Collaroy - a world-leading rehabilitation facility that supports individuals and families living with spinal injuries, in partnership with the Matt Hampson Foundation – left a lasting impression.
“Sargood is a truly inspirational centre. Seeing the impact they have on people’s lives was both humbling and energising,” she said.
Webb also joined Wooden Spoon’s fellow charity partner LooseHeadz at Hunters Hill RFC in Sydney for a mental health awareness session.
She added: “LooseHeadz delivered a vital message about the importance of mental health in our clubs. It’s initiatives like this that make real, lasting change.”
Through every conversation, appearance and event, Webb has championed Wooden Spoon’s belief that rugby has the power to change lives - and that the continued support of the rugby family makes that change possible.
Wooden Spoon funds life-changing projects for children and young people with disabilities or facing disadvantage across the UK and Ireland.
From inclusive playgrounds and specialist equipment to mental health support and education initiatives, every project is driven by one mission: to harness the spirit and community of rugby to create positive, lasting impact.